Senior Secondary · 11-12 · Business Education
What is marketing?
The process of identifying, anticipating, and satisfying customer needs and wants through the promotion, sale, and distribution of products or services
What are the '4 Ps' of the marketing mix?
Product, Price, Place, and Promotion
What does 'Product' refer to in the marketing mix?
The actual good or service being sold, including its features, quality, branding, and packaging
What does 'Price' refer to in the marketing mix?
The amount customers pay for the product, along with pricing strategy, discounts, and payment terms
What does 'Place' refer to in the marketing mix?
How and where the product is distributed and made available to customers
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